Bang & Olufsen demonstrates the 3D sound spectrum in the Audi Q2 and Q5 with an innovative VR experience. NMY is responsible for the creation, design, software and technical installation.
An unparalleled audiovisual experience
Step into a World of Sonic Wonder: Bang & Olufsen, Audi, and NMY Craft Immersive Virtual Reality Soundscapes, Syncing Real and Virtual Experiences. Passengers in a real Audi vehicle synchronize seamlessly with the virtual car, delivering an unparalleled auditory journey. Visitors are enveloped in spatial sound within Audi's cabin, enhancing the immersive experience and leaving them captivated by the fusion of cutting-edge technology and automotive elegance.
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Haptic In-Car-Experience
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For Retail and Car showrooms
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Realtime Sound-Experience
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VR experience right in the car
01\Bang & Wow
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Mixed Reality Marketing
02\Real product meets virtual worlds
The driver and passenger experience an interactive spectacle during the three-minute test drive: They drive through a real-time 3D visualization of the rich sounds coming from the Bang & Olufsen speakers while wearing the VR headset.
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An unparalleled trip
03\Long-term effect
The Journey Into Sound is a drumfire on the limbic system: The Electrocity pulsates, the Music Tunnel electrifies, the Whirlwind shocks. This wild trip remains in the memory.
“Our Journey Into Sound uniquely combines the real product with the virtual experience. This is what mixed reality marketing is all about.”
Sebastian Demmerle, CEO NMY
Sebastian Demmerle, Strategy and concept
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Sebastian Demmerle, Strategy and concept