Insights

Our world & Spatial Computing

"Interaction" is a multifaceted term. In VR applications, it refers to the actions and reactions users experience, such as object manipulation, movement, and communication. How accurately can the real world be represented virtually? This article examines how real interactions are translated into virtual environments, the challenges involved, and where VR excels. We also offer insights into NMY's design process that facilitates this translation.

Virtual Reality (VR) is revolutionizing the way companies train, learn, and work. Numerous studies and analyses show how VR technologies generate sustainable success and drive business forward.

Since the beginning of the video game industry, many people have dreamed of fully immersing themselves in a virtual world. What started as a cool "wow" feature in 1980s movies has evolved into a deep yearning among consumers. It's more than just sitting in front of a screen and marveling at it as a spectator; it's about being right in the middle of these worlds and experiencing everything directly in the first person, up close and personal.

In the last ten years, the workflow for creating 3D assets has fundamentally changed. In the past, modeling and texturing were two distinct processes: first, the 3D model was built and optimized, then the UV map was created, and finally, the finished model was textured.

The German Federal Aviation Office (LBA) has certified the unique VR training program developed by NMY and Lufthansa Aviation. This certification shows that VR training is recognized as a reliable training tool, meeting the high safety standards of civil aviation. It proves that innovative solutions are possible even in bureaucratic systems.

German authorities are not exactly known for being pioneers of digitalization. When forms can be filled out online, they often still need to be printed and signed at the end. But are we really that technophobic? Or is there an opportunity here to establish ourselves anew?

Companies can operate more sustainably and efficiently than ever by investing in the right virtual reality training applications. Employees and customers are immersed in a customized, interactive learning environment that allows for real-world training experiences and beyond. This article explores how VR training can be utilized, its benefits, suitable application scenarios and target groups, considerations for implementation, and examples of best practices.

More young people are choosing university studies over vocational training in skilled trades, often due to the perceived lack of attractiveness in these professions and concerns about falling behind in the digital age. However, we believe that skilled trades can leverage technologies like mixed reality (XR) to enhance their appeal. This includes innovative advertising to attract newcomers, digitized training, and improved support for hands-on work in everyday professional life.

When we put on a futuristic (albeit somewhat bulky) headset, we can find ourselves in a stadium, pilot a spaceship, or explore the ocean's depths. With our smartphones, we can hunt for Pokémon anywhere, and Snapchat filters let us wear funny glasses or cat ears. We can even test how well a new sofa fits in our living room—all thanks to mixed-reality technologies.

With today’s technology, contact lenses that display and enhance our vision seem possible. Reactions to AR lenses range from "crazy" to "impossible!" The first patents were filed in 1999, and a prototype was created in 2009 by the inventor of Google Glass. Recently, "Mojo Vision" raised over $100 million in funding. This article will explore the challenges this technology must overcome for successful commercialization and acceptance.